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The process of increasing TikTok followers is one of the most important steps in social media strategies. The rapidly evolving nature of the digital world is constantly changing the way users create and share content. As a result, increasing engagement rates and gaining more followers has become a critical goal for those aiming to succeed on TikTok. A successful TikTok follower growth strategy requires not only original content but also regular and eye-catching posts.

UGC Video refers to video content where users record and share their experiences regarding brands or products. These videos are voluntarily created by users and, due to their authenticity, help brands establish a deeper connection with their target audience. Today, UGC Video has become an essential part of digital marketing strategies, serving as an effective method to increase consumer trust and build brand loyalty.

The concept of a viral campaign is a powerful marketing strategy for brands in today’s digital world. Such campaigns aim to reach a wide audience quickly and effectively. A successful viral campaign is usually shaped around an unexpected event or creative content. It should be full of elements that attract people’s attention, encourage sharing, and create conversation.

Instagram posts are popular social media updates that allow users to share photos, videos, and text content with their followers.

Social media management encompasses the processes of planning, implementing, and monitoring the interactions of brands and individuals on social media platforms.

So, let's take a look at what marketers think about this issue, how much budget is allocated to video marketing, and how brands invest in video marketing.